Foodfacts.com likes to stay updated with all the recent news and information pertaining to foods and nutrition. As part of Michelle Obama’s campaign to fight childhood obesity, she has announced that she has teamed up with over 1,500 major food retailers to promote more accessibility to fruits and vegetables in urban areas. Check out the article below.

WASHINGTON: The US first lady, Michelle Obama, has teamed up with major food retailers to launch an attack on ”food deserts” as a key part of the US battle to bring down childhood obesity.

lets-move”We can give people all the information and advice in the world about healthy eating and exercise, but if parents can’t buy the food they need to prepare those meals because their only options for groceries are the gas station or the local mini-mart, then all that is just talk,” Mrs Obama said on Wednesday.

Many US inner cities are ”food deserts”, or areas where shops selling healthy foods are rare or expensive, and residents live on processed meals and sugary drinks that pile on the weight with scant nutritional benefit.

USA/Major food retailers pledged to open more than 1500 shops over the next five years to sell fresh, nutritious foods in communities that are currently underserved.

The fight against ”food deserts” is one of the linchpins in Obama’s ”Let’s Move” campaign, to try to bring down the staggering rate of childhood obesity, which affects one in five children in the US.

When overweight children are included in the tally, one in three American kids is found to have a weight problem.

”There’s a reason why we set a goal that every family in every community in America would have access to fresh, healthy, affordable food,” Mrs Obama said.

”’Let’s Move‘ is about giving parents real choices about the food their kids are eating.
”If a parent wants to pack a piece of fruit in a child’s lunch, if a parent wants to add some lettuce for a salad at dinner, they shouldn’t have to take three city buses, or pay some expensive taxi, to go to another community to make that possible,” she said.

”They should have fresh food retailers right in their communities – places that sell healthy food at reasonable prices so that they can feed their families in the way that they see fit, because … that can have a real, measurable impact on a family’s health.”