FoodFacts.com may still be on the fence in regard to the new Satisfries Burger King recently introduced to consumers. While Burger King is not touting the healthfulness of this new French fry option (to their credit – it’s still a fry), the nutritional information they are promoting is pretty impressive.
These new crinkle-cut Satisfries boast 40% less fat and 30% less calories than plain old Burger King fries – down almost 77 calories and 5 grams of fat for a small order!
So what could we possibly be on the fence about?
FoodFacts.com hasn’t been able to see the ingredient list as of yet. We’re working on getting it so that we can find a comfortable place to stand on either side of the nutritional fence regarding Satisfries.
From what we’ve read, it appears that all Burger King fries are coated with a batter that helps the fries crisp up in the deep fryer while remaining moist and flavorful. According to the company, the drop in fat and calories in the Satisfry is a result of reformulating that thin coating – nothing more and nothing less. The reformulated coating is less porous than the old one, meaning the fries absorb less oil and are, therefore, lighter in calories and fat than their non-crinkle-cut counterparts.
Essentially this means that the ingredient list we currently have for traditional Burger King Fries will not change for the new Satisfries. As soon as we have that information we’ll get off that fence one way or another. But in the meantime, Satisfries do represent a notable reduction in fat and calories for fast food consumers. Yes – it’s still fast food and yes, there are absolutely better food choices … but Satisfries are a step in the right direction for the fast food industry.
One small note. Satisfries appear to cost between 20 and 30 cents more than regular fries. Maybe the reformulation of that thin coating costs a bit more. We’re not sure, but we did think we should let you know. And honestly, maybe the savings in fat and calories is actually worth the 20 – 30 cents. Consumers will have to make that decision.
In the meantime, we’ll keep you posted on how consumers respond to Satisfries and we’ll let you know when we can share ingredient information for the product with you. What we can say for sure right now though is that in a category of food offerings that seem to proffer less and less nutritional value consistently, it’s nice to see Burger King introduce a product with improved nutritional content.
While FoodFacts.com isn’t a proponent of fast food, we do think it’s important to acknowledge companies who are making real efforts to offer better options. So … nice work Burger King. Oh … and can you send us that ingredient list as soon as you can?