For the first time in 80 years, there’s a new type of chocolate on the market… and it’s pink! Barry Callebaut, one of the world’s largest cocoa producers and and grinders, spent years developing a new type of chocolate using ruby cocoa beans and have named it’s product, “ruby chocolate.” In a press release, Barry Callebaut reported that the new chocolate is not bitter, milk or sweet, but rather has an intense, berry-fruitiness taste and a smooth texture. The company further reports that the ruby chocolate has further been tested and approved after undergoing a vast amount of consumer research run by independent global research agencies, Haystack and Ipsos, located in the US, UK, China and Japan.
Ruby Cocoa Beans Are The Apparent Source Of The Chocolate’s Reddish-Pink Hue
Though this new pink chocolate sounds like an exciting new treat to try, we were concerned that ruby chocolate was made pink by food coloring and tasted like berries because of natural and/or artificial flavoring. However, the company has claimed that they use no added coloring, no berries or berry flavor. Instead, the company stated that they use ruby cocoa beans and process them a certain (secretive) way that, “unlocks the flavor and color tone naturally present in the Ruby bean.” With that said, we will go on to believe, for now, that ruby chocolate is purely pink because of how the ruby beans are processed, but will also keep our eye on the food product as it emerges and give you further nutritional information on it as well.
Use Our FoodFacts App To Choose The Healthiest Chocolate Products
As we wait for more information on ruby chocolate, our FoodFacts app can provide you plenty of information on the other three chocolates on the market: milk chocolate, dark chocolate and white chocolate. When eaten in moderation, all three of these chocolates can serve as a decent treat for you to eat as long as you choose chocolate products that are minimally processed and no controversial ingredients. For example, Chocolove Organic 73% Cacao Dark Chocolate (food score: B-) is a good dark chocolate to indulge in because it contains just 8 grams of sugar per serving, has 4 grams of fiber per serving and is made with only four ingredients: organic cocoa liquor, organic cane sugar, organic cocoa butter and soy lecithin. It also has a relatively good percentage of cacao (aim for 70% and higher), which research has shown that the higher amount of cacao a chocolate contains, the more antioxidants it has, too, which can be beneficial to your health.
On the flip side, if you choose a chocolate product that is more processed, it could be adding more sugar to your diet and/or potential harmful ingredients. Mid-grade chocolates like Green & Black’s Organic White Chocolate receives a food score of a C- in our app because although it contains organic ingredients and no artificial flavors or colors, it still has a high sugar content (20 grams per serving) and it’s only 30% cacao. Another example is Dove Milk Chocolate, which receives a food score of an D+ in our app because it contains artificial flavoring and a high amount of sugar (22 grams per serving). Ghirardelli Minis Dark Chocolate also receives a food score of an F in our app because it contains a large amount of added sugar (17 grams per serving), vanillin (artificial flavor) as well as natural and artificial flavoring.
Choose Your Favorite Chocolate & Make Sure It’s Minimally Processed
If you’re curious about trying ruby chocolate, go ahead and give it a taste-test, but do be aware that we currently aren’t sure how much the berry-licious chocolate may be processed and if it contains a decent percentage of cacao. When it comes to satisfying your sweet tooth, the other three kinds of chocolate can be good options for you to indulge in as long as you choose a food product that is minimally processed and doesn’t contain a super high amount of sugar. Remember that you can always check a chocolate product as well as thousands of other food product through our trusty FoodFacts app, to ensure that you’re eating healthy foods that contain good, wholesome ingredients.