We’ve been hearing about it for months and now it’s finally here. Taco Bell breakfast is being served from 7 a.m. to 11 a.m. every day of the week. As expected, the morning offerings all present a new twist on Mexican flavors. The new breakfast items bring Taco Bell in direct competition with McDonald’s and Burger King, both of whom own mornings in the fast food world.
So, will Taco Bell breakfasts present a serious alternative to the already established fast food leaders? FoodFacts.com isn’t really sure about that. The only thing we can be sure of right now is what you’ll actually be eating if you choose to sit down at Taco Bell for your morning meal.
We chose the A.M. Crunch Wrap with Bacon to focus on because it appears to be a Mexican interpretation of a traditional fast food breakfast sandwich. Just replace the biscuit, or the English muffin, or the bagel with a tortilla and add some creamy jalapeno sauce. While we’re pretty certain you won’t find the A.M. Crunch Wrap in Mexico, these are the American fast food wars. Let’s find out what the A.M. Crunch Wrap brings to the table.
Fat: 41 g
Sodium: 1280 mg
Might as well have a burger for breakfast, don’t you think? A McDonald’s Egg McMuffin weighs in at 330 fewer calories, 29 fewer grams of fat and 460 fewer mg of sodium.
Let’s see what the ingredient list tells us:
Eggs (Eggs Whole, Flavors Butter [Soybeans Oil, Soybeans Oil Hydrogenated, Salt, Soy Lecithin, Flavoring Artificial and Natural, Beta Carotene, TBHQ, Citric Acid,Polydimethylsiloxane] , Contains 1% or less of the following: [Salt, Citric Acid, Peppers,Xanthan Gum, Guar Gum] ) , Hashbrowns (Potatoes, Canola Oil, Corn Oil, Cottonseed Oil,Palm Oil, Soybeans Oil, Sunflower Oil, Potatoes Dehydrated, Salt, Disodium Dihydrogen Pyrophosphate, Dextrose, Oil [Canola Oil High Oleic Low Linolenic, TBHQ,Polydimethylsiloxane] , Bacon Topping [Bacon Topping, Cured with Water] , Creamy Jalapeno Sauce [Soybeans Oil, Water, Vinegar, Peppers Jalapenos, Buttermilk, Sour Cream Powder,Eggs Yolks, Dextrose, Spices, Peppers Chili, Salt, Glucono Delta Lactone, Onions Dehydrated,Flavors Natural, Paprika, Sugar, Xanthan Gum, Lactic Acid, Disodium Guanylate, Disodium Inosinate, Citric Acid, Sorbic Acid, Propylene Glycol Alginate, Garlic Powder, Cocoa Powder,Calcium Disodium EDTA] , Tortillas [Wheat Enriched Bleached Flour, Water, Vegetables Shortening]
Plenty of controversial ingredients in that list, not to mention hidden MSG. Generally not our idea of an ideal morning meal.
If we want a Mexican-inspired breakfast, we’d prefer cracking some eggs, adding some jalapeno peppers with the appropriate herbs and scrambling them up in a pan in our kitchen. We’re pretty positive the flavors will be far better and we absolutely KNOW the ingredients will be too.