FoodFacts.com has been reading reports of this new product introduction from Pepsi all day. If you’re interested in it, you’ll have to wait a while, unless you live in Japan where it’s debuting.

Pepsi has announced the introduction of Pepsi Special. This is their new soda that they claim will block fat in your body … oh and supposedly it also adds fiber.

Pepsi Special contains an indigestible dietary fiber called dextrin. There have been studies involving mice that show that the fiber can block fat absorption and could possibly lower cholesterol levels. The company is underscoring the benefits of dextrin. People will ingest more fiber and help reduce fat levels in their blood.

While it all sounds good (sort of), we have a few questions about the product. First of all, we really want to know about the remainder of the ingredient list in the product. Regular Pepsi contains high-fructose corn syrup, caramel color, and phosphoric acid – not exactly a fabulous recipe for health benefits. Try as we might, we weren’t able to come up with the ingredient list for Pepsi Special. We’re going to assume (and probably safely), that Pepsi Special is simply adding dextrin to its regular ingredients. While we could be wrong, we don’t understand how you could market a soda like Pepsi with the addition of this ingredient (which hasn’t been proven in humans to reduce fat intake) as a healthier option.

It’s also worth pointing out that Pepsi (and frankly, other soda as well) does not actually contain fat. It’s completely unclear if drinking the soda with a high fat meal can or does block fat absorption from the other food you are consuming while drinking it. Or, for that matter, whether it can block fat absorption from foods you’ve ingested prior to drinking the soda or after. What if you just drank the Pepsi Special without eating any food at the same time? How is this supposed to work, exactly?

There’s a lot that seems a little “fuzzy” about this new product introduction. But, it’s worth noting that it’s not the first soft drink containing dextrin to find its way to consumers in Japan. Kirin Mets Cola has already come to market and it’s been quite successful within the country. There are many other “functional” food products marketed in the country. Things like chocolate that fight fat and alcoholic beverages that claim to help imbibers appear younger. Go figure.

Of course, it’s already apparent that nutritional experts are not sold on Pepsi Special’s claims. The studies that have been done on dextrin have not shown that its fat-blocking effects work for human beings … only mice.

FoodFacts.com finds this product introduction both amusing and disturbing. We’re sure our community members understand that the healthy way to lose weight is to include lean protein, whole grains and fruits and vegetables into your balanced diet. In the meantime, we’ll keep our eye on this product launch and see how the population in Japan responds.

Read more at http://www.medicaldaily.com/articles/13080/20121112/pepsi-debuts-fat-blocking-soda.htm#8eQb2zJ2zH9yjguK.99 and: http://www.takepart.com/article/2012/11/09/truth-behind-pepsi-fat-blocking-soda