While McDonald’s continues to struggle to find its way in a world that is becoming increasingly detached from fast food, the most famous chain on the planet continues to attempt new introductions to regain the loyalty of its consumer base.
The unfortunate truth for McDonald’s is that many consumers are turning away from fast food because the message of terrible nutrition facts and horrible ingredient lists is finally hitting home. People are looking for better food.
So when McDonald’s releases new menu items, we’d have to think they’d be keeping this in mind. One of their latest, the Artisan Grilled Chicken Sandwich was definitely a step in the right direction for the chain.
The new Steakhouse Sirloin Third Pound Burger, however, is NOT in keeping with current consumer demand. Let’s take a look at what’s going on with this limited edition menu selection.
Fat: 36 grams
Trans Fat: 2 grams
Saturated Fat: 16 grams
Sodium: 1560 mg
And just think — we haven’t even added the fries yet!
What about the ingredients?
THIRD POUND* 100% SIRLOIN BEEF PATTY: 100% Pure USDA Inspected Sirloin Beef; No Fillers, No Extenders. Seasoned with Salt, Sugar, Onion Powder, Natural (Animal and Plant Source) and Artificial Flavors, Spice, Maltodextrin, Autolyzed Yeast Extract, Dried Beef Broth, Dextrose, Garlic Powder, Worcestershire Sauce Powder (Distilled Vinegar, Molasses, Corn Syrup, Salt, Caramel Color, Garlic Powder, Sugar, Spices, Tamarind, Natural Flavor [Plant Source]), Spice Extractives, Beef Fat, Caramel Color, Annatto and Turmeric (Color). PREMIUM BUN: Ingredients: Enriched Flour (Bleached Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Water, High Fructose Corn Syrup, Yeast, Barley Malt Extract, Soybean Oil, Salt, Wheat Gluten, Contains 2% Or Less: Soybean Oil, Calcium Sulfate, Ammonium Sulfate, Yellow Corn Flour, Dough Conditioners (Sodium Stearoyl Lactylate, DATEM, Ascorbic Acid, Azodicarbonamide, Distilled Monoglycerides, Monocalcium Phosphate, Enzymes, Calcium Peroxide), Turmeric, Annatto and Paprika Extracts (Color), Natural (Plant Source) and Artificial Flavors, Caramel Color, Calcium Propionate (Preservative), Sesame Seed.
CONTAINS: WHEAT, PASTEURIZED PROCESS WHITE CHEDDAR CHEESE:
Ingredients: Milk, Water, Cheese Culture, Cream, Sodium Citrate, Contains 2% or less of: Salt, Citric Acid, Sorbic Acid (Preservative), May Contain One or More of: Sodium Phosphate, Sodium Pyrophosphate, Sodium Hexametaphosphate, Enzymes, Acetic Acid, Soy Lecithin (Added for Slice Separation). CONTAINS: MILK AND SOY LECITHIN CARAMELIZED GRILLED ONIONS: Ingredients: Slivered Onions Prepared in Onion Reduction Sauce (Palm, Soybean and/or Cottonseed Oil, Salt, Sugar, Caramelized Sugar, Onion Powder, Maltodextrin, Natural Flavors [Plant Source], Spice). COOKED MUSHROOMS, Ingredients: Mushrooms. Prepared with Liquid Margarine (Liquid Soybean Oil and Hydrogenated Cottonseed and Soybean Oils, Water, Partially Hydrogenated Soybean Oil, Salt, Soy Lecithin, Mono-and Diglycerides, Sodium Benzoate and Potassium Sorbate [Preservatives], Artificial Flavor, Citric Acid, Vitamin A Palmitate, Beta Carotene [Color]). CONTAINS: SOY LECITHIN CREAMY PEPPERCORN SAUCE:
Ingredients: Water, Sweet Cream Solids, Balsamic Vinegar (Wine Vinegar, Grape Must, Caramel Color), Ribeye Base (Cooked Beef Ribeye, Beef Juices, Sea Salt, Yeast Extract, Natural Flavor [Plant Source], Canola Oil, Potato Flour, Beef Fat), Distilled Vinegar, Corn Starch, Worcestershire Sauce (Distilled Vinegar, Molasses, Corn Syrup, Water, Salt, Caramel Color, Garlic Powder, Sugar, Spices, Tamarind, Natural Flavor [Plant Source]), Contains 2% or Less: Peppercorns (Black, Green and Pink), Sugar, Sea Salt, Spices, Soybean Oil, Soy Sauce (Soybeans, Wheat, Salt), Sodium Benzoate and Potassium Sorbate (Preservatives), Xanthan Gum. CONTAINS: WHEAT, MILK, SOY
FoodFacts.com thinks it’s important to point out that, in fact, that burger McDonald’s is using is actual beef without fillers and extenders. It’s actually the way they’re “seasoning” the burger that creates the problem. We could also point out that they’re using actual mushrooms. Then take a look at that “liquid margarine” they’re using to prepare them. We won’t even go near the “creamy peppercorn sauce.”
McDonald’s can talk about transparency all they want. Sure, they’re using 100% beef burgers and yes they’re using actual mushrooms. But they aren’t being transparent enough to tell us that how they’re preparing those ingredients involves truly terrible ingredients. It’s really only selective transparency.
The new Steakhouse Sirloin Third Pound Burger is not the change consumers are looking for from fast food. Not even close.