FoodFacts.com is reporting a sad story tonight. Proposition 37 was on the ballot yesterday in California and was defeated. We’ve been following this story and we’re definitely feeling sadness tonight bringing you the details on how the vote played out.
For anyone who’s not familiar with Proposition 37, it put forth the necessity of food companies labeling any genetically modified ingredients included in their products. Certainly doesn’t sound like a big deal, does it? Especially when you consider that consistent polling indicates that 90% of all U.S. citizens support the labeling of genetically modified ingredients. Sadly, though, yesterday, this proposition failed in the state of California.
FoodFacts.com has found some details as to why this simple ballot failed, and we’re sure that our community won’t like the information. It appears that in the final days prior to voting there was a $45-$48 million dollar advertising push by several food corporations that encouraged the California population to vote NO on the proposition. As of today, Wednesday, November 7, just about 47% of Californians voted YES to Proposition 37, while about 53% voted NO.
It does appear that there are votes that are still outstanding for the Proposition, but frankly, the margin is now too wide for any sort of last-minute turn around.
FoodFacts.com is rather amazed that this historic proposition was put down by about 6 points in the voting procedure. We then found this very detailed write up, that you should certainly read more about. While the passage of Prop 37 held about a 67% support level about 9 days prior to the election, just five days later, it had dropped to 42%. That’s a very steep drop. It doesn’t make sense, until you look more closely at the massive effort put forth by the “NO” community that was worth millions of ad dollars in that short time period.
The “NO” vote campaign appears to have been tremendous … with reports regarding the ads that were run that term them as misleading, at best. The list of companies contributing to this ad campaign is extensive and includes:
E.I. Dupont De Nemours & Co.
Grocery Manufacturers Association
Dow Agrosciences LLC
Coca-Cola, North America
Del Monte Foods
Campbell Soup Company
While proponents of Proposition 37 have filed a complaint against their opponents, it does appear to have fallen upon deaf ears. An accusation regarding misleading advertising has been misconstrued and revised somehow … becoming a complaint accusing the campaign of misusing the FDA seal in its television commercials.
There’s more information that FoodFacts.com encourages you to read up on here:
We encourage our community to understand that this fight is only in its beginning stages. Please let your voice be heard. Get involved. Stay involved. While we are saddened by this news, it only strengthens our resolve to do more for the incredibly important issue of labeling genetically modified ingredients in our food supply. Let’s all recommit to this significant problem for food consumers everywhere.