Foodfacts.com looks into what’s really in Snapple “Apple.” Many consumers and bloggers recently took notice that “Snapple Apple” contains zero apples! Instead, this “apple” drink contains pear concentrate. Isn’t this false advertising? The Consumerist recently reached out to Snapple in regards to this matter to receive the following e-mail back:
“Thank you for contacting our Company regarding our ingredients in our products.
Our Company complies with all applicable labeling regulations promulgated in the United States by the Food and Drug Administration and other regulatory bodies. Product flavor components that form part of our “natural” or “natural and/or artificial flavors” ingredients are considered proprietary to our Company.
If you have a concern regarding the intake of this product, we suggest that you contact your health care provider. If you have known sensitivities to any substance listed in the ingredient statement, we advise discontinuing use of the product.
Thanks again for contacting us.
So why doesn’t Snapple Apple use actual apple juice in their “apple” drink? The Consumerist points out that a real apple apparently doesn’t provide the same “apple” taste some people expect. However, pears are somehow able to provide the “true apple flavor.”
Apples score very high at Food Facts! They provide plenty of dietary fiber, vitamin C, and lutein, (an antioxidant which promotes eye health in preventing macular degeneration, light sensitivity, and cataracts.) Snapple Apple is missing out.
Next time you’re looking for an apple juice or any type fruit juice, make sure to look for “100% pure” or “100% fruit juice” to get all the nutrients of the fruit or vegetable.