Foodfacts.com came across this startling news report and video: A man drinks a substance that is supposed to represent a glass of fat in a new video released by the NYC Health Department to demonstrate that drinking soda can lead to obesity.
The message has been presented in perhaps the most “tasteless” way possible.
It’s the latest skinny on those high-calorie, sugary sweet soft drinks.
“That’s nasty. That’s horrible,” one woman told CBS 2 HD on Monday night.
It’s a 30-second video released Monday showing globs of fat being gulped from a soft drink can.
“I don’t want any soda again,” said Patsy Callymore of Brooklyn.
It’s a graphic depiction from the New York City Department of Health of the potential effects of over consuming sugary beverages.
The Health Department says over the course of a year drinking one non-diet soda a day can make you 10 pounds heavier.
“We wanted to call attention to this problem of people drinking too many sugar sweetened beverages and the risk of obesity that’s associated with that,” said the Health Department’s Cathy Nonas.
CBS 2 HD showed the video to stunned soda drinkers in Times Square.
“I drink soda and I ain’t drinkin’ it anymore,” said Brenda Sinclair.
The video is part of the Health Department’s anti-obesity campaign, targeting sugary drinks like soda, sports drinks and energy drinks, among others.
But in response the American Beverage Association called the campaign irresponsible, saying in a statement: “If the goal is to reduce obesity among New Yorkers, then this public education campaign should be based in fact, not simply sensationalized video that inaccurately portrays our industry’s products, products that are fat-free.”
In the meantime, the Health Department is urging people to reach for alternative beverages like seltzer or plain old NYC tap water.
According to a Health Department survey, more than 2 million New Yorkers drink at least one sugar sweetened beverage each day, adding as much as 250 empty calories to their diets.