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Frozen Foods Appeal to U.S. Consumers

Frozen Foods | Foodfacts.com♦

Frozen Foods | Foodfacts.com

A food industry publication noted that a market research publisher has released a report about frozen foods in the U.S. that was very interesting. It analyzes how, in a world of compromise, frozen foods are emerging as the preferred medium between the extremes of frequently dining at restaurants and cooking time-consuming meals at home.

Estimates reveal that U.S. retail sales of frozen foods and beverages through all retail channels totaled almost $52 billion in 2008. The figure reflects a 6.5-percent gain over the roughly $49 billion achieved in 2007.

It was projected that retail sales of frozen foods and beverages through all retail channels will reach almost $65 billion in 2013, an increase of more than 25 percent or $13 billion over 2008 revenues.

The report provided  extensive retail sales breakouts, along with a thorough examination of market drivers, the competitive situation, marketer and brand shares, marketing trends and consumer trends. The report also included topics that covered organic and “green” appeals, competition from fresh meal solutions, shifts in the retail landscape and global new product trends.

By the way, if you really want to know what is in all of those foods you eat, check with Foodfacts.com.

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